You bought the part that saves you from opening Squarespace to a completely blank page. Stone & Ink is already built, styled, and structured. From here, you’ll make it yours with your own copy, photos, colors, services, and practice details.
We’ll prepare your copy of Stone & Ink and send an invitation to the email address you used at checkout within 72 business hours. The invitation comes directly from Squarespace, so check spam, promotions, or junk if it does not show up in your main inbox.
The email you used at checkout needs to be connected to the Squarespace account where you want the site to live.
Open the Squarespace email, accept the invitation, and sign into your Squarespace account. If you do not have an account yet, create one using the same email address you used at checkout.
Once the invitation is accepted, you should be able to see the site inside your Squarespace account as a collaborator.
As soon as you have accepted the invitation and can see the website in your Squarespace account, send us a quick email at hello@thepassivepractice.com. That lets us know you are officially in and ready for the ownership transfer.
You do not need to start editing first. Just let us know as soon as you have successfully accepted the invitation, and we’ll take it from there.
Once ownership has been transferred, the site is yours. You can rename it, update the copy, replace the photos, adjust the colors, connect your domain, choose your Squarespace billing plan, and change as much or as little of the original design as you want.
Start with the website itself. Get your words, photos, services, and practice details in place first. SEO can come after the site actually sounds like you.
Future you will be very pleased that current you did this first. Having the basics together means you can actually work through the site without stopping every nine minutes to hunt for a hex code.
Include a transparent-background version if you have one.
Save the hex codes somewhere easy to copy and paste.
Gather your headshots, office photos, lifestyle images, and anything else you know you want to use on the site.
Even a rough draft is easier to work with than writing inside tiny Squarespace text boxes as you go.
If you already own the domain you plan to connect, make sure you know where it is registered and how to log in.
You probably shouldn’t. Work through them as you reach that part of your setup.
Your practical walkthrough for working inside the template without turning “I’ll just change this one thing” into a four-hour Squarespace side quest.
You do not have to figure out what every section of a therapist website is supposed to say from scratch. Use the copy direction as you work through each page so you know what information belongs where and what your prospective client needs to understand before moving on.
Before you start heavily editing or deleting a section, save the original version to your Squarespace Saved Sections library first.
That way, you still have the original layout and copy available if you change your mind, want to reuse it somewhere else, or accidentally take a section a little too far.
SEO gets significantly easier when Google has a finished website to understand. Once your pages, services, copy, photos, and basic site details are in place, open the Playbook and start working through the search foundations.
Do not try to do the whole thing in one sitting. Skim it once, then choose the next useful thing to fix.
Before you edit or delete a section you may want again later, save the original section to your Squarespace Saved Sections library.
That gives you a clean copy of the original layout and copy to drop back into the site if you change your mind, something goes sideways, or you realize three hours later that the first version was actually fine. 😂
A template gives you the structure. You still get to decide what belongs inside it. Delete sections you do not need. Rearrange the ones you do. Change the colors. Rewrite the headlines. Replace the photos. Make the site feel like the actual practice you’re building.
You are not going to “ruin the template” by making it yours. You also do not need to redesign the entire thing to prove that it is yours.
The whole point was to give you a much better place to start.
If your Squarespace invitation has not arrived after 72 business hours, or you run into a technical issue while setting up your template, email us.
Include the email address you used at checkout, the template you purchased, and a quick description or screenshot of what’s happening.
That gives us enough information to find your transfer without starting with twelve rounds of “what email did you use?”
Email hello@thepassivepractice.comDownload the free guide and see how to set up something simple that actually supports your work,
without overthinking every step or trying to build everything at once.
