SAVE $200 WHEN YOU ENROLL BEFORE THE DEADLINE!

WHAT'S INCLUDED
THE BONUSES
READ THE REVIEWS
ENROLL NOW
Live cohort · Starts June 5 Doors close May 30 at midnight PT · Early bird ends May 23 --d --h --m --s
Get Found.

You're a really good therapist. Your work changes lives. And right now, nobody can find you on Google. We're going to fix that in three weeks.

A live cohort plus the full vault. Built by a clinical MFT who runs SEO for therapy practices in real life. Not theory. Not vibes. The actual playbook.

Enroll now
12 cohort spots · 3 VIP spots · Cohort capped
Live cohort · Starts June 5

Get Found.

You're a really good therapist. Your work changes lives. And right now, nobody can find you on Google. We're going to fix that in three weeks.

A live cohort plus the full vault. Built by a clinical MFT who runs SEO for therapy practices in real life. Not theory. Not vibes. The actual playbook.

Enroll now
12 cohort spots · 3 VIP spots · Cohort capped
Built by a clinical MFT
Same strategies my $3K-month retainer clients pay for
Six recorded modules
Three live calls
Forty templates, prompts, and tools
No agency required
Built by a clinical MFT
Same strategies my $3K-month retainer clients pay for
Six recorded modules
Three live calls
Forty templates, prompts, and tools
No agency required

You don't need to post more. You need to be found.

Kim Ronan

Private practice owner · SEO retainer client

Therapist holding phone showing a client message
Kim Ronan

Kim Ronan

iMessage · Today

Bless you!!!!! I absolutely love the work you are doing to help us grow our business. So so happy we reconnected. Thank you ❤️

Delivered
What changed in 2026

I'm not going to bury the lead.

The therapists getting booked right now are not the ones grinding the Instagram algorithm. They're the ones whose Google Business Profile is feeding ChatGPT, Perplexity, and Google's AI Overviews. That's a real shift and most of you missed it.

Two-thirds of Google searches for local services now show an AI Overview before anyone scrolls to your website. If your GBP is incomplete, you don't exist to that AI. If your website doesn't have specialty pages with real clinical content, you don't get cited. If you've been posting blogs written by ChatGPT and hoping for the best, you've probably noticed they stopped ranking around March.

I run SEO for therapy practices. People pay me thousands of dollars a month to do this for them. The strategies in this cohort are the same ones. I'm not gatekeeping anymore. Not when there's a real shift happening and most of you have no idea where to start.

67%
of local searches now end with an AI Overview before the user scrolls to a website
65%
of all Google searches end without a single click to any website
45%
of people now use ChatGPT to research local businesses, up from 6% last year

The therapists winning aren't ranking number one anymore. They're getting cited by the AI. Which means everything about how you set up your practice online has to change. Or you can keep doing what you're doing and watch BetterHelp and Headway eat your market share.

I'm ready to be found →
Amanda
You're paying Psychology Today $60 a month and getting maybe one decent lead a quarter, if that.
You spent $4,000 with a marketing agency that did not know what HIPAA was, and you have nothing to show for it.
You've watched coaches without a license outrank you for trauma keywords in your own city.
You finally hired someone to write blogs and they all read like every other AI-generated blog on the internet. And they don't rank.
You posted three Reels last week. You got 47 views. Most of them were group practice friends.
You spent six hours updating your Google Business Profile because someone on Instagram said to. You have no idea if you did it right.
You're a really good therapist. You're booked but it's word of mouth and friends of friends. If those dry up, you're in trouble.
You hear "SEO" and your eyes glaze over. It feels like another thing on the pile.

This isn't a personal failing. SEO for therapists is a niche skill. Most marketers don't speak therapy. Most therapy marketing experts don't actually know SEO. The gap is real and you've been left to figure it out alone.

You don't have to anymore.

The way most therapists are doing this. And the way I'd actually do it.


✕ Squarespace site with one giant Services page listing every modality in a run-on paragraph
✕ Psychology Today profile they haven't updated since 2022
✕ Google Business Profile they "claimed" but never filled out
✕ Post on Instagram when they have time
✕ Write a blog when they feel inspired (maybe twice a year)
✕ Pay an agency a retainer and hope something works
✕ Wonder why coaches are outranking them
→ Set up Google Search Console so you can see what Google sees
→ Fix meta descriptions and alt tags on top 5 pages in one afternoon
→ Build out GBP completely with every specialty seeded in 4 places
→ List correctly on the 8 directories that actually rank for therapy
→ Write content mapped to real keywords your ideal clients search
→ Use AI as a research assistant, never as the author
→ Run the whole thing yourself in 60 minutes a month after setup
I'm done guessing →

Notes · About Amanda Today, 9:41 AM
Hi, I'm Amanda.

I'm a clinical MFT. I sat in the chair. I wrote progress notes at 9pm. I drove an hour to community mental health for $42 a session. I know what it's like to want to help people and also need to pay rent.

In 2022 I started The Passive Practice because nobody in marketing was speaking therapy the way it actually needs to be spoken. Most agencies treat us like plumbers with feelings. They don't get HIPAA. They don't understand ethics around reviews. They run keyword strategies that confuse "anxiety therapy" with "pet therapy" and think a $99 Yelp ad is going to change your life.

I run SEO retainers for therapy practices at $1,500 to $5,000 a month. The strategies I'm teaching in this cohort are the exact strategies I run for those clients. The templates I'm giving you are the templates I use. The AI prompts I'm sharing are the ones I built for my own agency workflow.

I'd rather teach you to do this yourself and save the retainer money. You should be spending that on supervision. Or your office rent. Or your kid's preschool. Not on me forever.

MFT master's Cancer sun · ADHD · founder
June
5
Cohort starts
David K · iMessage
By the way, I'm showing up at the top of the page when you search my practice name, and on the first page for men's therapist in my city!
📍
Google · now
3 new consult requests from Google Search this week
Notes · About Amanda Today, 9:41 AM
Hi, I'm Amanda.

I'm a clinical MFT. I sat in the chair. I wrote progress notes at 9pm. I drove an hour to community mental health for $42 a session. I know what it's like to want to help people and also need to pay rent.

In 2022 I started The Passive Practice because nobody in marketing was speaking therapy the way it actually needs to be spoken. Most agencies treat us like plumbers with feelings. They don't get HIPAA. They don't understand ethics around reviews. They run keyword strategies that confuse "anxiety therapy" with "pet therapy" and think a $99 Yelp ad is going to change your life.

I run SEO retainers for therapy practices at $1,500 to $5,000 a month. The strategies I'm teaching in this cohort are the exact strategies I run for those clients. The templates I'm giving you are the templates I use. The AI prompts I'm sharing are the ones I built for my own agency workflow.

I'd rather teach you to do this yourself and save the retainer money. You should be spending that on supervision. Or your office rent. Or your kid's preschool. Not on me forever.

MFT master's Cancer sun · ADHD · founder

Here's what we're going to do.

Three weeks. Six recorded modules. Three live calls. One system you own forever.

0

Setup Sprint

Pre-cohort technical setup. Done before week 1.

01

SEO Basics for Therapists in 2026

Recorded · 60 min total · Released Week 1

What SEO actually is post-March 2026 update, why your clinical voice is your unfair advantage, and the six things that actually move the needle.

  • What AI Overviews and ChatGPT recommendations are pulling from
  • The March 2026 core update explained for clinicians (and why your voice wins)
  • E-E-A-T for therapists (Experience, Expertise, Authoritativeness, Trust)
  • Setting up Google Search Console + submitting your sitemap
  • The six things that move the needle (and the 200 to ignore)
Included: SEO Glossary for Therapists · The 6 Things That Move The Needle Checklist · Google Search Console Quick Start Guide · The 2026 SEO + AEO Playbook (50-page companion ebook)
02

Optimize Your Website (Without Rebuilding It)

Recorded · 80 min total · Released Week 1

The fixes you can make to your existing site this week that move the needle. Squarespace, WordPress, Wix, and SimplePractice walkthroughs included.

  • The therapist meta description formula (5 fill-in patterns)
  • Title tags that get clicked AND rank
  • Alt tags: the 3-part formula
  • Site speed: the one-click fixes that actually matter
  • Schema markup for therapists (no code, free generators)
  • The 5-page structure every therapist site needs
Included: Website Audit Workbook · Meta Description Formula Sheet · Title Tag Sheet · Alt Text Cheat Sheet · 5-Page Site Structure Template · Service Page Template (one per modality)
03

Get Visible Locally

Recorded · 70 min total · Released Week 1

The 8 directories that actually rank for therapy, NAP consistency, GBP setup for telehealth and hybrid practices, and ethics-safe review strategies.

  • The 8 directories worth your time (Psychology Today, Therapy Den, Inclusive Therapists, and 5 more)
  • NAP consistency across the web
  • GBP verification: postcard, video, instant walkthroughs
  • Telehealth-only and hybrid practice setup
  • Hiding your home office address
  • The GBP category problem and how to work around it
  • Ethics-safe review strategies (the 5 safe review sources nobody talks about)
Included: Therapist Directory Checklist · NAP Audit Spreadsheet · GBP Category Cheat Sheet · Ethics-Safe Review Request Templates (5 versions) · Review Response Templates
L1
● Live Call · Friday June 5 · 10am PT

GBP Setup + Optimization Workshop

60 min · Recorded for replay within 24 hours

Live demos of the category strategy. Live audit of 3 attendee GBPs. Real-time troubleshooting on telehealth, hybrid, home office, and Psych NP setups.

  • The 2026 reality: GBP feeds every AI tool a prospective client uses
  • Live demo: choosing your category by checking who's already ranking in your city
  • The 4 places to seed specialty keywords since categories don't cover modality
  • The 10-minute weekly post that now feeds AI Overviews
  • Hot seats: 3 attendee profiles audited live
Included: GBP Live Workshop Worksheet · GBP Optimization Checklist (60+ items) · GBP Description Formula Sheet · 52 GBP Weekly Post Prompts
04

Creating SEO-Friendly Content (Without a Marketing Degree)

Recorded · 70 min total · Released Week 2

How keyword research actually works, the Answer Engine Optimization shift, and the Reddit + AI Overview research method nobody is teaching.

  • Why content still matters in the AI Overviews era
  • Answer Engine Optimization (AEO) basics for therapists
  • The 4 keyword types every therapist needs
  • How to set up Keywords Everywhere (the free version)
  • Reading Google Search Console for keyword discovery
  • The Reddit + ChatGPT research method (reverse-engineer what real clients search)
  • The trick most marketers miss: read AI Overviews to find blog topics
Included: Keyword Research Tracker · Specialty + Modality Keyword Bank (250+ pre-loaded keywords) · AEO Content Structure Guide · The Reddit + AI Overview Research Method PDF
L2
● Live Call · Friday June 12 · 10am PT

Keyword Research + Content Strategy Workshop

60 min · Recorded for replay within 24 hours

Watch live keyword research on real therapist practices. Build your 12-blog content calendar together on the call. Get your specific keyword set audited live.

  • The 4 keyword types in action: live demo on a real therapist's practice
  • The Reddit + AI Overview reverse-engineering method live
  • Build your 12-blog content calendar together
  • Hot seats: 3 attendee keyword sets reviewed live
Included: 12-Month Editorial Calendar Template · Live Keyword Research Worksheet · Content Pillar Map · 40 Blog Topics for Mental Health Practices ebook
05

Writing SEO Content in YOUR Voice (Using AI as a Tool)

Recorded · 85 min total · Released Week 3

The March 2026 update changed everything about AI content. Your clinical voice is now your unfair advantage. Here's how to use AI without sounding like AI.

  • What got demoted in March and what got rewarded
  • Why your clinical voice is your unfair advantage (the AI replacement fear, addressed)
  • Building your Brand Voice Document
  • The 80/20 split: what AI does, what only you do
  • How to prompt AI to actually sound like you
  • E-E-A-T signals to add to every blog post
  • Structuring blogs for AI Overviews (the AEO format)
  • The publishing rhythm that doesn't burn you out
Included: Brand Voice Document Workbook (32 pages) · Brand Voice Capture AI Prompt · Blog Outline Prompt · Blog Body Prompt · Meta Description Prompt · FAQ Generator Prompt · Service Page Copy Prompt · Website Copy Guide · E-E-A-T Signal Checklist · Blog Post Template with AEO structure
L3
● Live Call · Friday June 19 · 10am PT

Writing AI-Powered Blogs in Your Brand Voice

60 min · Recorded for replay within 24 hours

The proof. We go from keyword to published blog in 30 minutes, live, using AI the right way, in a real therapist's brand voice. This is the moment everything clicks.

  • Building a Brand Voice Document live on the call
  • Live demo: keyword to published blog in 30 minutes
  • How to write the intro and conclusion yourself (the parts AI can't do)
  • Using AI for the body sections with the brand voice prompt
  • Adding E-E-A-T signals and AEO structure (FAQ, direct answers)
  • Q&A on individual brand voices and blog topics
Included: Live Blog Workshop Template · Publishing Checklist · Monthly Publishing Rhythm Planner · Sustainable SEO Maintenance Schedule (15 min/week, 60 min/month)
06

Bonus · Get Visible on Other Platforms

Recorded · 40 min total · Released Week 4

Now that you've nailed SEO, here's what else moves the needle. LinkedIn for referrals, Pinterest for slow-traffic SEO, and YouTube transcript SEO.

  • LinkedIn for therapists (why it outperforms Instagram for referrals)
  • Pinterest for therapists (the slow-traffic SEO engine)
  • YouTube SEO basics (the 60-second video that ranks)
  • How these platforms feed back into your Google rankings
Included: LinkedIn Profile Optimization Checklist · LinkedIn 1-Post-a-Week Content Calendar · Pinterest Setup Guide + Pin Template Pack · YouTube SEO Quick Start Guide
I want in →

Here's what we're going to do.

Three weeks. Six recorded modules. Three live calls. One system you own forever.

Module 0

Setup Sprint

Pre-cohort technical setup. Done before week 1.

Module 01

SEO Basics for Therapists in 2026

Recorded · 60 min · Released Week 1

What SEO actually is post-March 2026 update, why your clinical voice is your unfair advantage, and the six things that actually move the needle.

  • What AI Overviews and ChatGPT recommendations are pulling from
  • The March 2026 core update explained for clinicians (and why your voice wins)
  • E-E-A-T for therapists (Experience, Expertise, Authoritativeness, Trust)
  • Setting up Google Search Console + submitting your sitemap
  • The six things that move the needle (and the 200 to ignore)
Included: SEO Glossary for Therapists · The 6 Things That Move The Needle Checklist · Google Search Console Quick Start Guide · The 2026 SEO + AEO Playbook (50-page companion ebook)
Module 02

Optimize Your Website (Without Rebuilding It)

Recorded · 80 min · Released Week 1

The fixes you can make to your existing site this week that move the needle. Squarespace, WordPress, Wix, and SimplePractice walkthroughs included.

  • The therapist meta description formula (5 fill-in patterns)
  • Title tags that get clicked AND rank
  • Alt tags: the 3-part formula
  • Site speed: the one-click fixes that actually matter
  • Schema markup for therapists (no code, free generators)
  • The 5-page structure every therapist site needs
Included: Website Audit Workbook · Meta Description Formula Sheet · Title Tag Sheet · Alt Text Cheat Sheet · 5-Page Site Structure Template · Service Page Template
Module 03

Get Visible Locally

Recorded · 70 min · Released Week 1

The 8 directories that actually rank for therapy, NAP consistency, GBP setup for telehealth and hybrid practices, and ethics-safe review strategies.

  • The 8 directories worth your time (Psychology Today, Therapy Den, Inclusive Therapists, and 5 more)
  • NAP consistency across the web
  • GBP verification: postcard, video, instant walkthroughs
  • Telehealth-only and hybrid practice setup
  • Hiding your home office address
  • The GBP category problem and how to work around it
  • Ethics-safe review strategies (the 5 safe review sources nobody talks about)
Included: Therapist Directory Checklist · NAP Audit Spreadsheet · GBP Category Cheat Sheet · Ethics-Safe Review Request Templates (5 versions) · Review Response Templates
Live Call L1
● Live · Friday June 5 · 10am PT

GBP Setup + Optimization Workshop

60 min · Replay within 24 hours

Live demos of the category strategy. Live audit of 3 attendee GBPs. Real-time troubleshooting on telehealth, hybrid, home office, and Psych NP setups.

  • The 2026 reality: GBP feeds every AI tool a prospective client uses
  • Live demo: choosing your category by checking who's already ranking in your city
  • The 4 places to seed specialty keywords since categories don't cover modality
  • The 10-minute weekly post that now feeds AI Overviews
  • Hot seats: 3 attendee profiles audited live
Included: GBP Live Workshop Worksheet · GBP Optimization Checklist (60+ items) · GBP Description Formula Sheet · 52 GBP Weekly Post Prompts
Module 04

Creating SEO-Friendly Content (Without a Marketing Degree)

Recorded · 70 min · Released Week 2

How keyword research actually works, the Answer Engine Optimization shift, and the Reddit + AI Overview research method nobody is teaching.

  • Why content still matters in the AI Overviews era
  • Answer Engine Optimization (AEO) basics for therapists
  • The 4 keyword types every therapist needs
  • How to set up Keywords Everywhere (the free version)
  • Reading Google Search Console for keyword discovery
  • The Reddit + ChatGPT research method (reverse-engineer what real clients search)
  • The trick most marketers miss: read AI Overviews to find blog topics
Included: Keyword Research Tracker · Specialty + Modality Keyword Bank (250+ keywords) · AEO Content Structure Guide · The Reddit + AI Overview Research Method PDF
Live Call L2
● Live · Friday June 12 · 10am PT

Keyword Research + Content Strategy Workshop

60 min · Replay within 24 hours

Watch live keyword research on real therapist practices. Build your 12-blog content calendar together on the call. Get your specific keyword set audited live.

  • The 4 keyword types in action: live demo on a real therapist's practice
  • The Reddit + AI Overview reverse-engineering method live
  • Build your 12-blog content calendar together
  • Hot seats: 3 attendee keyword sets reviewed live
Included: 12-Month Editorial Calendar Template · Live Keyword Research Worksheet · Content Pillar Map · 40 Blog Topics for Mental Health Practices ebook
Module 05

Writing SEO Content in YOUR Voice (Using AI as a Tool)

Recorded · 85 min · Released Week 3

The March 2026 update changed everything about AI content. Your clinical voice is now your unfair advantage. Here's how to use AI without sounding like AI.

  • What got demoted in March and what got rewarded
  • Why your clinical voice is your unfair advantage
  • Building your Brand Voice Document
  • The 80/20 split: what AI does, what only you do
  • How to prompt AI to actually sound like you
  • E-E-A-T signals to add to every blog post
  • Structuring blogs for AI Overviews (the AEO format)
  • The publishing rhythm that doesn't burn you out
Included: Brand Voice Document Workbook (32 pages) · Brand Voice Capture AI Prompt · Blog Outline Prompt · Blog Body Prompt · Meta Description Prompt · FAQ Generator Prompt · Service Page Copy Prompt · E-E-A-T Signal Checklist · Blog Post Template with AEO structure
Live Call L3
● Live · Friday June 19 · 10am PT

Writing AI-Powered Blogs in Your Brand Voice

60 min · Replay within 24 hours

The proof. We go from keyword to published blog in 30 minutes, live, using AI the right way, in a real therapist's brand voice.

  • Building a Brand Voice Document live on the call
  • Live demo: keyword to published blog in 30 minutes
  • How to write the intro and conclusion yourself (the parts AI can't do)
  • Using AI for the body sections with the brand voice prompt
  • Adding E-E-A-T signals and AEO structure (FAQ, direct answers)
  • Q&A on individual brand voices and blog topics
Included: Live Blog Workshop Template · Publishing Checklist · Monthly Publishing Rhythm Planner · Sustainable SEO Maintenance Schedule
Bonus · Module 06

Get Visible on Other Platforms

Recorded · 40 min · Released Week 4

Now that you've nailed SEO, here's what else moves the needle. LinkedIn for referrals, Pinterest for slow-traffic SEO, and YouTube transcript SEO.

  • LinkedIn for therapists (why it outperforms Instagram for referrals)
  • Pinterest for therapists (the slow-traffic SEO engine)
  • YouTube SEO basics (the 60-second video that ranks)
  • How these platforms feed back into your Google rankings
Included: LinkedIn Profile Optimization Checklist · LinkedIn 1-Post-a-Week Content Calendar · Pinterest Setup Guide + Pin Template Pack · YouTube SEO Quick Start Guide

Plus the full vault.

Not fluff bonuses. The assets that make this stick after the cohort ends.

Bonus 01
Value · $797

The Therapist SEO Vault

Every template, checklist, workbook, and spreadsheet you need to run this forever. You won't be building anything from scratch.

  • GBP Optimization Checklist for Therapists · 60+ items with category cheat sheet for therapists and psych NPs
  • Keyword Research Tracker + Specialty Keyword Bank · 250+ mental health keywords pre-loaded by modality and population
  • 12-Month Editorial Calendar Template · Built for ADHD brains with seasonal + evergreen mix
  • Brand Voice Document Workbook · 32 pages, the foundation for all AI-assisted writing
  • Service Page Template · One per modality, with the structure that actually ranks
  • Therapist Directory Checklist · 8 directories with setup steps for each
  • NAP Audit Spreadsheet · Find every inconsistency in 20 minutes
  • Plus 15+ more templates, formulas, and cheat sheets
Bonus 02
Value · $497

The Brand Voice + AI Prompt Pack

The March update demoted AI filler hard. It rewarded original clinical expertise. This pack is the bridge between those two facts.

  • Brand Voice Capture Prompt · Teach Claude or ChatGPT how you actually write
  • Blog Outline Prompt · Input a keyword, get a real outline
  • Blog Body Prompt · Uses your Brand Voice Document so output sounds like you
  • Meta Description Prompt · 5 fill-in patterns
  • 52 GBP Weekly Post Prompts · One for every week of the year
  • FAQ Generator Prompt · For the FAQ sections that now feed AI Overviews
  • Service Page Copy Prompt · One prompt, one page, fully written
  • Website Copy Guide · So you write like you and not like AI
Bonus 03
Value · $97

The 2026 SEO + AEO Playbook for Therapists

A 50-page companion ebook covering everything in the cohort, organized as a reference doc you'll come back to whenever you forget what to do next.

  • The full SEO + AEO framework for therapists
  • 40 Blog Topics for Mental Health Practices ebook included
  • Quick-reference checklists for every module
  • Monthly maintenance schedule (15 min/week)

Plus the full vault.

Not fluff bonuses. The assets that make this stick after the cohort ends.

Bonus 01
Value · $797

The Therapist SEO Vault

Every template, checklist, workbook, and spreadsheet you need to run this forever. You won't be building anything from scratch.

  • GBP Optimization Checklist for Therapists · 60+ items with category cheat sheet for therapists and psych NPs
  • Keyword Research Tracker + Specialty Keyword Bank · 250+ mental health keywords pre-loaded by modality and population
  • 12-Month Editorial Calendar Template · Built for ADHD brains with seasonal + evergreen mix
  • Brand Voice Document Workbook · 32 pages, the foundation for all AI-assisted writing
  • Service Page Template · One per modality, with the structure that actually ranks
  • Therapist Directory Checklist · 8 directories with setup steps for each
  • NAP Audit Spreadsheet · Find every inconsistency in 20 minutes
  • Plus 15+ more templates, formulas, and cheat sheets
Bonus 02
Value · $497

The Brand Voice + AI Prompt Pack

The March update demoted AI filler hard. It rewarded original clinical expertise. This pack is the bridge between those two facts.

  • Brand Voice Capture Prompt · Teach Claude or ChatGPT how you actually write
  • Blog Outline Prompt · Input a keyword, get a real outline
  • Blog Body Prompt · Uses your Brand Voice Document so output sounds like you
  • Meta Description Prompt · 5 fill-in patterns
  • 52 GBP Weekly Post Prompts · One for every week of the year
  • FAQ Generator Prompt · For the FAQ sections that now feed AI Overviews
  • Service Page Copy Prompt · One prompt, one page, fully written
  • Website Copy Guide · So you write like you and not like AI
Bonus 03
Value · $97

The 2026 SEO + AEO Playbook for Therapists

A 50-page companion ebook covering everything in the cohort, organized as a reference doc you'll come back to whenever you forget what to do next.

  • The full SEO + AEO framework for therapists
  • 40 Blog Topics for Mental Health Practices ebook included
  • Quick-reference checklists for every module
  • Monthly maintenance schedule (15 min/week)

Real
therapists. Real
visibility.

Amanda holding a phone toward the camera, representing real therapist visibility and SEO results.
💬
Messages
now
Sofia, LMFT
I had NO idea google business profile was even something I should care about 😭 three weeks in and I'm ranking in the local pack for two of my specialties. haven't paid for ads. haven't hired anyone. I'm kind of in shock lol
💬
Messages
now
Renee, PMHNP-BC
It really is!! So grateful for how you've walked us through all of it step by step! We had tried before & we're lost about all of this. 🤣
💬
Messages
now
Paris, NP
just checked the stats and had to text you immediately lol. 167,000 impressions last month. IMPRESSIONS. in august it was 957. I genuinely cannot believe this is the same website 😭
💬
Messages
now
David, LMFT
By the way, I'm showing up at the top of the page when you search my practice name, and on the first page for men's therapist in my city!


💬
Messages
now
Renee, PMHNP-BC
It really is!! So grateful for how you've walked us through all of it step by step! We had tried before & we're lost about all of this. 🤣


💬
Messages
now
Paris, NP
just checked the stats and had to text you immediately lol. 167,000 impressions last month. IMPRESSIONS. in august it was 957. I genuinely cannot believe this is the same website 😭
5 spots
FOR THE FIRST 5 + ALL VIP SIGNUPS:

The Brand Voice Audit

$297 value

Enroll within 24 hours of doors opening and I'll personally review your Brand Voice Document inside the first week of the cohort. You'll get voice notes from me with edits.

So your AI-assisted writing sounds like you from day one. Not month two.

Limited to the first 5 enrollments. After that, the audit becomes a paid add-on. It is automatically included in the VIP Cohort.

OK SAY LESS, I'M IN, I WANT THE FAST ACTION BONUS →

By the end of three weeks.

Concrete deliverables. Not aspirations.

01 ✓

A fully optimized Google Business Profile that feeds AI tools the right answers about your specialty

02 ✓

8 niche directory listings done right, pre-qualifying your audience while you sleep

03 ✓

A 12-blog editorial calendar mapped to keywords your ideal clients actually search

04 ✓

Your own Brand Voice Document that makes AI sound like you (not like a chatbot)

05 ✓

One published SEO-optimized blog post live on your site by the end of week 3

06 ✓

A monthly Google Search Console review you can do in 15 minutes

07 ✓

A 90-day action plan you can actually keep with two kids and a full caseload

08 ✓

Permission to stop paying an agency. Or never start.

ok, yes, I want all eight of these →

Who this is for.

And just as importantly, who it isn't.

This is for you if

  • You're a therapist, counselor, or psychiatric NP in private practice. Solo or small group.
  • You have a website. Any platform works.
  • You're tired of relying on Psychology Today and word of mouth.
  • You don't want to become an Instagram content creator.
  • You have ADHD or executive function challenges and need things structured.
  • You're pre-licensed and want to set this up before you hang your shingle.
  • You're willing to do a few hours of focused work to build something that lasts.

This is not for you if

  • You want someone to do your SEO for you. (The VIP tier is for that.)
  • You want overnight results. SEO compounds. Real momentum is 3 to 6 months out.
  • You think AI should write all your content for you. The March update made that strategy a dead end.
  • You're not actually trying to grow your practice right now.
  • You think SEO is a scam. (Fair enough, but this isn't the cohort for you.)

Two ways to enroll.

Both come with the cohort, the vault, the community, and every bonus.

Limited capacity · 12 cohort spots · 3 VIP spots
50% Off Early Bird
Tier 01 · DIY

Get Found Cohort

For therapists ready to learn the system and run it themselves.

★ 12 Cohort Spots Total
  • 3 Live 60-Min Calls (Fri June 5, 12, 19 at 10am PT)
  • The Pre-Recorded Video Library (lifetime access)
  • The Therapist SEO Vault (every template + workbook)
  • The Brand Voice + AI Prompt Pack
  • The 2026 SEO + AEO Playbook ebook
  • 40 Blog Topics for Mental Health Practices ebook
  • Private Community Access (entire cohort)
  • 3 Office Hours Sessions (30 min after each call)
  • 24-Hour Fast Action Bonus: Brand Voice Audit ($297)
$697 $349

Or 2 payments of $199

Early bird ends May 23 · Doors close May 30

Enroll in the Cohort →
Only 3 Spots
Tier 02 · Done With You

Get Found VIP

For therapists who want me in their site doing the work alongside them.

★ Only 3 VIP Spots
  • Everything in the Cohort, plus:
  • Done-For-You SEO Optimization of Your Website ($2,000 value) I personally write your meta descriptions, title tags, header hierarchy, alt tags, and internal linking. Implemented directly in your site.
  • One 60-Min 1:1 Strategy Call With Me ($397 value) Private call where we map your keyword strategy and 90-day plan together.
  • Priority Email Access for 3 Weeks ($297 value) Direct line to me. Any question. Any time. For the duration of the cohort.
$1,997 $1,497

Or 3 payments of $549

Early bird ends May 23 · 3 spots only

Claim a VIP Spot →

Once the 3 VIP spots are gone, that option closes. Next VIP cohort opens fall 2026.

Two ways to enroll.

Both come with the cohort, the vault, the community, and every bonus.

Limited capacity · 15 cohort spots · 3 VIP spots
50% Off Early Bird
Tier 01 · DIY

Get Found Cohort

For therapists ready to learn the system and run it themselves.

★ 12 Cohort Spots Total
  • 3 Live 60-Min Calls (Fri June 5, 12, 19 at 10am PT)
  • The Pre-Recorded Video Library (lifetime access)
  • The Therapist SEO Vault (every template + workbook)
  • The Brand Voice + AI Prompt Pack
  • The 2026 SEO + AEO Playbook ebook
  • 40 Blog Topics for Mental Health Practices ebook
  • Private Community Access (entire cohort)
  • 3 Office Hours Sessions (30 min after each call)
  • 24-Hour Fast Action Bonus: Brand Voice Audit ($297)
$697 $349

Or 2 payments of $199

Early bird ends May 23 · Doors close May 30

Enroll in the Cohort →
Only 3 Spots
Tier 02 · Done With You

Get Found VIP

For therapists who want me in their site doing the work alongside them.

★ Only 3 VIP Spots
  • Everything in the Cohort, plus:
  • Done-For-You SEO Optimization of Your Website ($2,000 value) I personally write your meta descriptions, title tags, header hierarchy, alt tags, and internal linking. Implemented directly in your site.
  • One 60-Min 1:1 Strategy Call With Me ($397 value) Private call where we map your keyword strategy and 90-day plan together.
  • Priority Email Access for 3 Weeks ($297 value) Direct line to me. Any question. Any time. For the duration of the cohort.
$1,997 $1,497

Or 3 payments of $549

Early bird ends May 23 · 3 spots only

Claim a VIP Spot →

Once the 3 VIP spots are gone, that option closes. Next VIP cohort opens fall 2026.

Everything you're getting.

In one place, for the math nerds.

3 Live 60-Minute Calls · Fridays June 5, 12, 19 at 10am PT. Recorded within 24 hours.
$897
The Pre-Recorded Video Library · Setup Sprint, On-Site Quick Wins, GBP Tech Walkthroughs, Technical Fixes, Directory Deep Dives
$497
BONUS: The Therapist SEO Vault · 20+ templates, checklists, workbooks, spreadsheets
$797
BONUS: The Brand Voice + AI Prompt Pack · 8 prompts including the 52 GBP weekly post prompts
$497
BONUS: The 2026 SEO + AEO Playbook · 50-page ebook plus 40 Blog Topics for Mental Health Practices
$97
24-Hour Fast Action BONUS: The Brand Voice Audit · Personal voice notes from me on your document
$297
Private Community Access · Slack, open the entire cohort
$197
3 Office Hours Sessions · 30 min Q&A 2 days after each live call
$297
Total Value
$3,576 $349

Or 2 payments of $199 · Early bird ends May 23

Enroll now

Everything you're getting.

In one place, for the math nerds.

3 Live 60-Minute Calls · Fridays June 5, 12, 19 at 10am PT. Recorded within 24 hours.
$897
The Pre-Recorded Video Library · Setup Sprint, On-Site Quick Wins, GBP Tech Walkthroughs, Technical Fixes, Directory Deep Dives
$497
BONUS: The Therapist SEO Vault · 20+ templates, checklists, workbooks, spreadsheets
$797
BONUS: The Brand Voice + AI Prompt Pack · 8 prompts including the 52 GBP weekly post prompts
$497
BONUS: The 2026 SEO + AEO Playbook · 50-page ebook plus 40 Blog Topics for Mental Health Practices
$97
24-Hour Fast Action BONUS: The Brand Voice Audit · Personal voice notes from me on your document
$297
Private Community Access · Slack, open the entire cohort
$197
3 Office Hours Sessions · 30 min Q&A 2 days after each live call
$297
Total Value
$3,576 $349

Or 2 payments of $199 · Early bird ends May 23

Enroll now

Questions you're probably asking.

Google Suggestions
⌕ questions about Get Found
Featured Answer

How long is this actually going to take me?

About 6 to 8 hours of focused work over 3 weeks. Or longer if you need it. The recorded videos are short (5 to 12 minutes each). The live calls are 60 minutes. The homework between calls is what gets you results. You'll start seeing GBP wins within the first 2 weeks.

Featured Answer

Do I need to be technical?

No. If you can edit your website now, you can do this. Every video shows exactly where to click in Squarespace, WordPress, Wix, and SimplePractice. The technical pieces are explained in plain English with screen recordings.

Featured Answer

How quickly will I see results?

GBP improvements show up in 2 to 4 weeks. Directory listings move in 4 to 8 weeks. Blog content takes 3 to 6 months to fully compound. SEO is the slow money. But it never stops paying you once it's set up.

Featured Answer

Will this work for my specific niche?

Yes. The keyword bank is loaded with mental health terms across modalities, populations, and conditions. EMDR. Perinatal. Trauma. Eating disorders. Couples. Teens. BIPOC clients. LGBTQ+ clients. ADHD. Medication management. Whatever you treat, there's a keyword strategy for it in here.

Featured Answer

How long do I have access to everything?

Lifetime access to the recorded videos, templates, and the vault. The community stays open through October 2026. Office hours recordings stay in the library forever.

Featured Answer

What if I can't make the live calls?

Every call is recorded and posted within 24 hours. The community stays open the whole time for async questions. You can complete the whole cohort on your own time if needed. I recommend showing up live for at least one of the three calls though. The energy is different live.

Featured Answer

Is it safe to use AI for my marketing as a therapist?

Yes, with the right setup. We cover what to feed AI tools and what not to (no client info, no PHI). We talk about HIPAA-aware AI usage specifically. AI in this cohort is for your marketing only. Never for client care.

Featured Answer

Will AI replace me as a therapist?

No. Your clinical work is the one thing AI can't replicate. The whole point of this cohort is teaching you to use AI as a tool that amplifies your voice. Not as a substitute for it. The therapists getting cited by ChatGPT and Google AI Overviews right now are the ones with the most original clinical perspective. That's you.

Featured Answer

What if I'm pre-licensed?

You're welcome here. SEO compounds. The work you do pre-licensure pays off the day you hang your shingle. Pre-licensed therapists are a huge part of who this cohort was built for.

Featured Answer

Do you offer refunds?

Full refund before Call 1. After Call 1 starts, you have the vault, the community, the templates, and the recording. We don't offer refunds after that point.

Featured Answer

What's the difference between this and figuring it out myself?

You could spend 6 to 12 months testing SEO advice from people who don't understand therapy. Run into the ethics issues nobody warns you about (reviews, HIPAA, scope). End up with a half-built strategy and a Google Business Profile that's still wrong. Or you could follow a system built by someone who runs SEO for therapists for a living, and have it done in three weeks.

Featured Answer

What if I'm already paying an agency?

This cohort might be the most expensive lesson in cost savings you'll ever take. Most therapists I work with have been paying $1,500 to $4,000 a month for SEO that they could be running themselves. After three weeks here, you'll know enough to either evaluate whether your agency is actually doing the work, or to leave them entirely. Both are wins.

Questions you're probably asking.

⌕ How long is this actually going to take me? +
Featured Answer

About 6 to 8 hours of focused work over 3 weeks. Or longer if you need it. The recorded videos are short (5 to 12 minutes each). The live calls are 60 minutes. The homework between calls is what gets you results. You'll start seeing GBP wins within the first 2 weeks.

⌕ Do I need to be technical? +
Featured Answer

No. If you can edit your website now, you can do this. Every video shows exactly where to click in Squarespace, WordPress, Wix, and SimplePractice. The technical pieces are explained in plain English with screen recordings.

⌕ How quickly will I see results? +
Featured Answer

GBP improvements show up in 2 to 4 weeks. Directory listings move in 4 to 8 weeks. Blog content takes 3 to 6 months to fully compound. SEO is the slow money. But it never stops paying you once it's set up.

⌕ Will this work for my specific niche? +
Featured Answer

Yes. The keyword bank is loaded with mental health terms across modalities, populations, and conditions. EMDR. Perinatal. Trauma. Eating disorders. Couples. Teens. BIPOC clients. LGBTQ+ clients. ADHD. Medication management. Whatever you treat, there's a keyword strategy for it in here.

⌕ How long do I have access to everything? +
Featured Answer

Lifetime access to the recorded videos, templates, and the vault. The community stays open through October 2026. Office hours recordings stay in the library forever.

⌕ What if I can't make the live calls? +
Featured Answer

Every call is recorded and posted within 24 hours. The community stays open the whole time for async questions. You can complete the whole cohort on your own time if needed. I recommend showing up live for at least one of the three calls though. The energy is different live.

⌕ Is it safe to use AI for my marketing as a therapist? +
Featured Answer

Yes, with the right setup. We cover what to feed AI tools and what not to (no client info, no PHI). We talk about HIPAA-aware AI usage specifically. AI in this cohort is for your marketing only. Never for client care.

⌕ Will AI replace me as a therapist? +
Featured Answer

No. Your clinical work is the one thing AI can't replicate. The whole point of this cohort is teaching you to use AI as a tool that amplifies your voice. Not as a substitute for it. The therapists getting cited by ChatGPT and Google AI Overviews right now are the ones with the most original clinical perspective. That's you.

⌕ What if I'm pre-licensed? +
Featured Answer

You're welcome here. SEO compounds. The work you do pre-licensure pays off the day you hang your shingle. Pre-licensed therapists are a huge part of who this cohort was built for.

⌕ Do you offer refunds? +
Featured Answer

Full refund before Call 1. After Call 1 starts, you have the vault, the community, the templates, and the recording. We don't offer refunds after that point.

⌕ What's the difference between this and figuring it out myself? +
Featured Answer

You could spend 6 to 12 months testing SEO advice from people who don't understand therapy. Run into the ethics issues nobody warns you about (reviews, HIPAA, scope). End up with a half-built strategy and a Google Business Profile that's still wrong. Or you could follow a system built by someone who runs SEO for therapists for a living, and have it done in three weeks.

⌕ What if I'm already paying an agency? +
Featured Answer

This cohort might be the most expensive lesson in cost savings you'll ever take. Most therapists I work with have been paying $1,500 to $4,000 a month for SEO that they could be running themselves. After three weeks here, you'll know enough to either evaluate whether your agency is actually doing the work, or to leave them entirely. Both are wins.

One more thing.

I watch therapists go from "I have no idea what to do" to "I just booked three consults from Google this week" and it doesn't get old. It's why I built this company. It's why I'm not quietly retiring to do clinical work full time.

I've been the therapist in the chair. I went to grad school. I wrote the progress notes. I fought with insurance over $11 sessions. I know what it's like to want to help people and also need to pay rent and keep your kid in preschool.

I've watched too many incredible clinicians give up on private practice because nobody taught them how to be found. Or worse, watched them hand $3K a month to an agency that delivered nothing.

That's not why I built The Passive Practice. I built it so therapists could do this themselves. Save the agency money. Spend it on supervision, your office rent, or your kid's preschool. Not on me forever.

Get Found is the cohort version of every SEO retainer I run. Same strategies. Same templates. Same outcomes. Without the retainer.

If you've been waiting to figure this out, this is the moment. Three weeks. A system you own forever. A practice that doesn't depend on Instagram or word of mouth or hoping someone refers you.

We've got you.

Amanda

Get Found.
Early bird pricing ends May 23

Get Found.

Cohort starts June 5. Doors close May 30 at midnight PT. 12 cohort spots. 3 VIP spots.

Enroll now