The Private Practice SEO Playbook gives you a practical place to start
with SEO, without spending three weeks trying to figure out what a meta
description is or whether you accidentally broke Google.
Inside, I'll walk you through the foundational SEO work that helps
Google understand your practice, what you specialize in, and which
searches your website should actually show up for.
Therapy for anxiety, trauma, and the things your ideal clients are already searching for.
You can have a beautiful website, a Google Business Profile, and a handful of blog posts sitting online while most of your inquiries still come from the same two referral sources you've relied on for years.
SEO gets much less mysterious once you can see what Google is actually looking for.
This guide shows you where to look, what matters, and what you can start fixing yourself.
No generic small-business SEO advice that you have to somehow turn into therapist marketing afterward. The examples, searches, and recommendations are built around private practice.
Download the free playbook and start with the foundational SEO work you can actually tackle yourself.
You need enough visibility into what Google sees, what your clients search, and how to turn your expertise into content it can understand.
Start with the foundational pieces that help Google actually find, understand, and index your practice.
SEO gets expensive and time-consuming when you're guessing. The playbook shows you how to use actual search behavior instead.
Once you know what people are searching for, you can stop throwing random blog posts at the internet and start answering specific questions your clients already have.
How to connect your website to Google Search Console and submit your sitemap.
How to see which searches are already generating impressions for your website.
How to research the practices currently ranking in your market.
How to find keywords based on the way clients search rather than the way clinicians talk.
The five places your target keyword should appear on a page.
How to use Google search data, People Also Ask, and AI results to choose useful blog topics.
A pre-publish SEO checklist you can use before every new blog goes live.
Your clinical expertise.
The goal is to make that expertise easier to find.
Inside the playbook, I'll show you how to use search data and AI as
tools while keeping the part that actually differentiates your
practice: what you know, how you explain it, and the way you speak to
the people you serve.
Add your actual clinical expertise and perspective.
Delete filler, repetition, and anything that could belong to any therapist.
Read it out loud. If you would never say it to a client, rewrite it.
Download the free guide and see how to set up something simple that actually supports your work,
without overthinking every step or trying to build everything at once.
