The Brand Voice Intensives
Your voice already exists. It just lives in how you talk.
The way you explain attachment to a client at four in the afternoon is specific and it is yours, and it disappears the second you open a blank document. Over three recorded sessions I get you talking about your work the way you talk about it in session, then I build that into something you can write from for years.
Built by a therapist · Recorded sessions · Yours to keep
Why this works the way it does
You are not bad at writing. You are performing.
Sitting down to write about your own work turns on a part of your brain that is trying to sound credentialed, or trying not to sound salesy, or trying to cover every kind of client so nobody feels left out. What comes out is careful and general and could belong to anyone with your license.
Talking is different. When you explain what you do to a friend, or walk a new client through what the first session looks like, you say the specific thing without editing it first. That version is the one your ideal client recognizes, and it is the one that never makes it onto the page.
So we do not start with a document. We start with three conversations, recorded, where you talk about your work the way you already talk about it. I build between sessions, and by the end you have your voice written down and applied to real pages so you know how to keep doing it without me.
What you get
Four things, and you keep all of them.
Ideal Client Profile
What she is dealing with, what she has already tried, what she types into Google and the exact words she uses for all of it. Built from real research into your niche. You will use it for your blogs and your consult calls long after we finish.
Brand Voice Guide
Your voice written down so you, a VA or AI can all write from it without sounding like different people. How you sound, the words you use and the ones you never would, and your ideal client's own language, with examples applied to a page, an email and a caption.
Three 60-minute intensives
Recorded conversations where the material comes out. No prep, no performing. You talk, I build between sessions.
Your website copy, written together
We put the voice on the page so you know how to do it again without me.
Before you buy
Who it is for.
This is for you if
- You know what you want to sound like and cannot get it onto the page
- Your website reads like a version of you that you do not recognize
- You have paid for copy before and it came back sounding like a template
- Everything AI writes for you sounds flat and could be any therapist
Skip it if
- You want it written and handed over finished, which is a different service
- You want it done in a week, because the sessions are spaced on purpose
The investment
$550
One payment · Three sessions included
Copywriting alone leaves you dependent on whoever wrote it. This leaves you with the voice written down, so the next page, the next email and the next caption sound like you without hiring anyone.
Amanda, The Passive Practice
Everything is yours to keep · Recordings included
How it works
Four steps, spaced on purpose.
Step 01
You book
A short form about your practice and your niche, then we set your three session dates together so you know the whole schedule up front.
Step 02
Session one
We talk about your work, your clients, and how you actually explain what you do. I research your niche and build your Ideal Client Profile from it.
Step 03
Sessions two and three
We go deeper on how you sound and what you would never say, then put it on the page together. Your Brand Voice Guide is built between these.
Step 04
You keep going
You leave with the guide, the profile, your recordings, and your copy, plus the ability to write the next thing yourself or hand the guide to whoever writes for you.
This is done with you rather than done for you. You participate in all three sessions and we write your website copy together during them. It does not include design, a website build, SEO implementation, or ongoing content. Sessions are scheduled at least a week apart so there is time to build between them.
You already know how to say it. Let's write it down.
Three conversations, and your voice stops living only in the room.
